Fresh 24 is committed to bringing the very best in taste and nutrition to you. By working with small, local farms, and focusing on direct-sourcing, we bring freshly-picked produce to the store within hours of harvest. With short travel time and distance, our produce is at its absolute prime while supporting local agriculture and family farms.
Many of the farms which supply us grow produce with chefs in mind. This goes to say that quality is never compromised for quantity by these farmers. The seasonality of different items and the highlight of special breeds and heirloom varieties makes shopping for fresh produce a new and exciting experience. We have experienced the difference this quality can make to your meals and believe farm-fresh is the way food was meant to be enjoyed. Look out for watermelon radishes, purple daikons, romanesco, purple cauliflower, heirloom tomatoes, blood oranges, purple peppers, fairy tale eggplant & much more!
We work with certified organic, organic practices, hydroponic, and conventional farmers. We source organic as often as possible, making the majority of produce we offer certified organic, or grown using organic methods without certification. When we work with conventional farms, they are always small, family owned farms which care for the land and the food they raise to feed their families and sustain themselves. We maintain relationships with our farmers, avoid industrialized agriculture, and strive to source the cleanest items possible for you to enjoy and feel good about eating.
Bookmark our "Fresh Feed" page below, or follow us on Facebook and Twitter
for automatic updates on the freshest items in-store within 24 hours of harvest.
Fresh in today from Crane Creek Valley Farm, Fletcher, NC (cert. organic) - salad tomatoes, slicer tomatoes, and roma tomatoes
Fresh in today from Freedom Farm (cert. organic) - sugar dumpling striped acorn squash, delicata squash, honey bear acorn squash, three color kubocha squash, butternut squash, mixed red and green okra, carmen peppers, krimson lee peppers, gypsy peppers, lunchbox peppers, cornito peppers, and poblano peppers
Fresh in today from Her Heartbeat Farm, Old Fort, NC (op) - pole beans, butter beans, hungarian hot wax peppers, anaheim peppers, hatch chile peppers, marta polka peppers, sweet manganji peppers, violet sparkle peppers, calabacita squash, lemon squash, N2 spinach, sweet potato greens, thai basil and genovese basil
Fresh in today from Barbee Farms, Concord, NC - pickling cucumbers, yellow squash, zucchini, heirloom purple cherokee tomatoes, red tomatoes, and red & white potatoes
Fresh in from Sweet Grass Dairy - Heat cheese, Thomasville Tomme, Asher Blue, Green Hill Cheese, Georgia Gouda, Lil Moo Cheese
Fresh in from Seven Rivers Food - Hummus, Tabouleh and Fiesta Salad, Sorrel juice, Hibiscus Tea, Strawberry Lemonade, Ginger Lemonade(unsweetened), Ginger Lemonade, Pineapple Ginger Juice, and Mango Limeade.