Fresh 24 is committed to bringing the very best in taste and nutrition to you. By working with small, local farms, and focusing on direct-sourcing, we bring freshly-picked produce to the store within hours of harvest. With short travel time and distance, our produce is at its absolute prime while supporting local agriculture and family farms.
Many of the farms which supply us grow produce with chefs in mind. This goes to say that quality is never compromised for quantity by these farmers. The seasonality of different items and the highlight of special breeds and heirloom varieties makes shopping for fresh produce a new and exciting experience. We have experienced the difference this quality can make to your meals and believe farm-fresh is the way food was meant to be enjoyed. Look out for watermelon radishes, purple daikons, romanesco, purple cauliflower, heirloom tomatoes, blood oranges, purple peppers, fairy tale eggplant & much more!
We work with certified organic, organic practices, hydroponic, and conventional farmers. We source organic as often as possible, making the majority of produce we offer certified organic, or grown using organic methods without certification. When we work with conventional farms, they are always small, family owned farms which care for the land and the food they raise to feed their families and sustain themselves. We maintain relationships with our farmers, avoid industrialized agriculture, and strive to source the cleanest items possible for you to enjoy and feel good about eating.
Bookmark our "Fresh Feed" page below, or follow us on Facebook and Twitter
for automatic updates on the freshest items in-store within 24 hours of harvest.
Fresh in today from Rancho Gordo - Yellow Indian Woman Bean, Rio Zape Bean, Midnight Black Bean, Pinto Bean, Royal Cornoa Bean, Vaquero Bean, Red Quinoa, Black Quinoa, Wild Rice, and New Mexican Red Chile Powder
Fresh in from Pickled Pink Foods - Spiced Watermelon Pickles, Perfectly Pickled Peaches, Sweet Gourmet Pickles, Pickled Pink Natural Hot Okra
Fresh in from Hammock Hollow (cert organic) - red and white turnips, lettuce mix, rainbow mix kale, baby leaf collards and Italian romano beans
Fresh from The Family Garden (cert organic) - fairytale eggplant, green onions, red leaf lettuce, beauregard sweet potatoes and bokchoy
Fresh in from Swallowtail (cert organic) - arugula, mustard mix, Siberian white kale, broccolini, parsley, sage, salad turnips, watermelon and daikon radish.