Fresh 24 is committed to bringing the very best in taste and nutrition to you. By working with small, local farms, and focusing on direct-sourcing, we bring freshly-picked produce to the store within hours of harvest. With short travel time and distance, our produce is at its absolute prime while supporting local agriculture and family farms.
Many of the farms which supply us grow produce with chefs in mind. This goes to say that quality is never compromised for quantity by these farmers. The seasonality of different items and the highlight of special breeds and heirloom varieties makes shopping for fresh produce a new and exciting experience. We have experienced the difference this quality can make to your meals and believe farm-fresh is the way food was meant to be enjoyed. Look out for watermelon radishes, purple daikons, romanesco, purple cauliflower, heirloom tomatoes, blood oranges, purple peppers, fairy tale eggplant & much more!
We work with certified organic, organic practices, hydroponic, and conventional farmers. We source organic as often as possible, making the majority of produce we offer certified organic, or grown using organic methods without certification. When we work with conventional farms, they are always small, family owned farms which care for the land and the food they raise to feed their families and sustain themselves. We maintain relationships with our farmers, avoid industrialized agriculture, and strive to source the cleanest items possible for you to enjoy and feel good about eating.
Bookmark our "Fresh Feed" page below, or follow us on Facebook and Twitter
for automatic updates on the freshest items in-store within 24 hours of harvest.
Fresh in today from Cocoa Brothers - Modica chocolate in original, 75%, rice puffs, coffee, spicy, and peppermint.
Handmade, old-style chocolate recipe originally made by the Aztec and eventually brought to Modica, Italy. Sugar remains crystallized giving these bars a sweet crunch!
Fresh in today from Seven Rivers Foods - fiesta salad, tabouleh salad, hummus, ginger lemonade juice, ginger pineapple juice, mango limeade juice, strawberry lemonade juice, and guava passionfruit juice
Fresh in today from Pure Produce (op) - baby english cucumbers, sweet bell peppers, cherry tomatoes, beefsteak tomatoes, heirloom tomatoes, and butter lettuce
Fresh in today from Anson Mills (cert. organic) - coarse white grits, stone cut toasted oats, sea island red peas, coarse sweet yellow cornmeal, and heirloom yellow popping corn
Fresh in today from Hammock Hollow (cert. organic) - charentais melons, hasta la pasta spaghetti squash, thelma sanders white acorn squash, asian long cucumbers, zephyr squash, large-leaf italian basil, and rose gold potatoes
Fresh in today from The Family Garden (cert. organic) - seedless watermelon, cantaloupe, cherry tomatoes, acorn squash, green beans, cucumbers, zucchini, green bell peppers, green onions, red potatoes, and blue potatoes
Fresh in today from Swallowtail Farm (op) - kabocha squash, leeks, cubanelle peppers, shishito peppers, yellow bell peppers, banana peppers, purple bell peppers, italian basil, tulsi basil, red cardinal thai basil, and sweet onions